Our Ingredients


At NaturAll Club we select every ingredient with care, and we don't keep any secrets about what goes in our products. Below we have provided background information on every single product that we use, to help you understand a little more about what is going on your hair and why. We are proud of each ingredient we use, and excited for you to learn more about them!

*Looking for the ingredient list for a specific NaturAll Club product? Scroll to the bottom of this page!

Our Hand-Selected Ingredients (Full List) 

Aloe Barbadensis Leaf Juice Found in: Avocado Curl Custard

Aloe leaf juice is anti-inflammatory and soothes the skin. It is a humectant that attracts water and moisturizes hair. It is also antimicrobial, promoting a balanced scalp and encouraging hair growth. It can even heal wounds!

Brassica Alcohol (Naturally derived from brassica oil) Found in: Hydrating Avocado Conditioner, Nourishing Avocado Leave-in Conditioner

Brassica Alcohol is a safe, non-irritating, moisturizing ingredient that conditions and softens hair. It improves the manageability of curly and kinky hair, making it easier to detangle and reducing breakage. Brassica alcohol also helps stabilize the product. Unlike isopropyl alcohol, ethyl alcohol, or SD alcohol, brassica alcohol is safe, non-drying, and does not have any skin-irritating effects!

Brassicyl Isoleucinate Esylate (Naturally derived from plants) Found in: Hydrating Avocado Conditioner, Nourishing Avocado Leave-in Conditioner

This ingredient is a conditioning and anti-static agent that aids in detangling and reduces fly-aways. Brassicyl Isoleucinate Esylate is also an emulsifier, providing a silky feeling to natural hair!

Butyrospermum Parkii (Shea Nut) Butter Found in: Dry Hair Solution, Damaged Hair Solution, Dull Hair Solution, Shea Butter Leave-In Serum, Hydrating Avocado Conditioner

Shea Butter is a natural conditioner for hair as it absorbs easily into the scalp and it does not clog the pores. It provides moisture from the roots to the ends of your hair making it great to use as a deep conditioner or a leave in conditioner. (We chose both!) Learn more about Shea butter here.

Caprylhydroxamic Acid (Naturally derived from coconut) Found in: Cleansing Avocado Shampoo, Hydrating Avocado Conditioner, Nourishing Avocado Leave-in Conditioner, Avocado Curl Custard

In order to prevent the growth of bacteria and extend the life of our products on your shelf, we needed a preservative. However, most preservatives used in cosmetics are toxic, carcinogenic, or potentially contaminated with other hazardous ingredients. That’s why we took the time to find a completely natural and safe preservative! Caprylhydroxamic Acid is a safe, naturally-derived compound that provides gentle anti-microbial protection without compromising your safety or results- in fact, it actually helps moisturize your hair.

Caprylic/Capric Triglyceride (Naturally derived from coconut oil and glycerin) Found in: Hydrating Avocado Conditioner, Nourishing Avocado Leave-in Conditioner

Caprylic/Capric Triglyceride is one of the best emollients (conditioners) out there! It replenishes skin and hair with moisture and prevents moisture loss, without leaving a greasy residue. It give the product a silky feel. It is also a safe and gentle ingredient, great for sensitive skin and fragile hair.

Capryloyl Glycerin (Naturally derived from coconut and castor oil) Found in: Hydrating Avocado Conditioner

Capryloyl Glycerin conditions the hair and adds slip. In combination with Sebacic Acid Copolymer and Diheptyl Succinate, it is a natural alternative to silicones, producing slip and detangling without product buildup. It is biodegradable, eco-friendly, 100% natural, and safe!

Cetearyl Alcohol (Naturally derived from plant oils) Found in: Nourishing Avocado Leave-In Conditioner

Cetearyl alcohol is a naturally derived ingredient that softens and conditions the hair. It also improves the texture of the product and makes it easier to apply throughout your hair! Cetearyl is one of the “good alcohols” found in hair products. Unlike isopropyl alcohol, ethyl alcohol, or SD alcohol, cetearyl alcohol is safe, non-toxic, and does not have any skin-irritating or drying effects.

Citric Acid (Naturally derived from sugarcane) Found in: Dry Hair Solution, Damaged Hair Solution, Dull Hair Solution, Cleansing Avocado Shampoo

Citric acid stabilizes pH of the product, which naturally smooths the hair cuticle and makes the hair softer and less frizzy. It is also a mild preservative that helps kill bacteria and preserves the shelf life of the product.

Citrus Aurantium Amara (Bitter Orange) Flower Oil Found in: Jamaican Black Castor Oil Growth Serum (Orange)

Orange essential oil is a natural cleanser, since it is antifungal and antibacterial. Using orange essential oil contributes to healthy-looking hair, and is especially known for uplifting your mood! It also adds shine and a pleasant scent to the product. Learn more here.

Citrus limon (Lemon) Essential Oil Found in: Jamaican Black Castor Oil Growth Serum (Lemon)

Lemon essential oil is antiseptic and microbial, making it a great clarifying oil. It is also especially effective at treating dandruff and scalp acne, as well as improving blood circulation. It also adds shine and a pleasant scent to the product. Learn more here. 

Chondrus Crispus (Carrageenan) Powder Found in: Avocado Curl Custard

Carrageenan powder is a conditioning agent that also controls viscosity. It soothes the scalp, conditions hair, enhances shine, and fortifies the hair shaft. It also emulsifies other ingredients in our Avocado Curl Custard!

Cocos nucifera (Coconut) Oil Found in: Dry Hair Solution, Damaged Hair Solution, Dull Hair Solution, Hydrating Avocado Conditioner, Nourishing Avocado Leave-in Conditioner

Coconut oil has a high moisture retaining capacity. It keeps hair moist and soft, preventing hair breakage. The various fatty acids present in coconut oil serve as very good anti-dandruff agents. Learn more about coconut oil here!

Decyl Glucoside (Naturally derived from glucose and coconut) Found in: Cleansing Avocado Shampoo

This naturally derived ingredient is a mild, gentle cleaning agent. It produces moderate amount of stable foam in cleansing products. It is biodegradeable, non-irritating, non-allergenic, and does not dry out the skin or hair.

Diheptyl Succinate (Naturally derived) Found in: Hydrating Avocado Conditioner

Diheptyl Succinate is a lightweight emollient that conditions the hair and can be used as a replacement for silicones. Working with capryloyl glycerin, it reduces the greasy feel of natural oils in the product, producing a smooth and silky texture. This ingredient is also environmentally friendly, biodegradable, and 100% natural.

Disodium Cocoamphodipropionate (Naturally derived from coconut) Found in: Cleansing Avocado Shampoo

Disodium Cocoamphodipropionate is another cleaning agent (also known as a surfectant.) We use it to remove dirt without stripping your hair. It also enhances the feeling, sheen, and suppleness of your natural hair!

Fragrance (Natural Fragrance Blend) Found in: Cleansing Avocado Shampoo, Hydrating Avocado Conditioner, Nourishing Avocado Leave-in Conditioner, Avocado Curl Custard

Almost all beauty and cosmetic companies use “fragrance” to hide ingredients like phthalates that they don’t want you to know are in the product. By contrast, NaturAll Club is committed to using all-natural fragrance. We scent our products with an essential oil blend that contains no added chemicals, so you never have to worry about what else is hiding in the product. Our fragrance blend is 100% natural and phthalate free.

Glycerin Found in: Dry Hair Solution, Cleansing Avocado Shampoo, Hydrating Avocado Conditioner, Nourishing Avocado Leave-in Conditioner, Avocado Curl Custard

Glycerin is a clear, odorless liquid produced from plant oils that has strong humectant properties. Because glycerin attracts moisture, it is well known for its ability to smooth and soften hair. It pulls moisture into the hair cuticles and locks it in, preventing hair from becoming frizzy, dry or breaking off.

Glyceryl Caprylate (Naturally derived from coconut) Found in: Cleansing Avocado Shampoo, Hydrating Avocado Conditioner, Nourishing Avocado Leave-in Conditioner, Avocado Curl Custard

Glyceryl Caprylate is a natural, certified safe ingredient that helps emulsify our products and provides a conditioning effect as well, restoring moisture balance to the skin.

Glyceryl Stearate (Naturally derived from vegetable oils and glycerin) Found in: Hydrating Avocado Conditioner

Glyceryl Stearate moisturizes the skin and hair, prevents dryness, and has been shown to protect the skin from free-radical damage. It is also an emulsifying agent that stabilizes the consistency of the product and keeps water from evaporating, without the negative side effects of many common emulsifiers.

Guar Gum Found in: Dry Hair Solution, Damaged Hair Solution, Dull Hair Solution

Guar gum is a fiber from the seed of the guar plant. It helps bind the incredible natural ingredients together in our Avocado Deep Conditioners, which otherwise do not contain a chemical emulsifier.

Honey Found in: Damaged Hair Solution, Dull Hair Solution

Honey is a humectant, drawing water molecules to itself. This is what makes it such a great moisturizer for hair! It is also an emollient, smoothing and softening hair, making it shinier. Honey also has antibacterial properties, keeping your scalp clean and gently removing impurities.

Hydrolyzed Corn Starch (Naturally derived from corn) Found in: Avocado Curl Custard

Hydrolyzed corn starch is a humectant that moisturizes and conditions hair and skin. It is naturally derived from corn starch, and also helps the products absorb into your hair.

Hydroxyethylcellulose (Naturally derived from plant cellulose) Found in: Avocado Curl Custard

Hydroxyethylcellulose is a natural binder, emulsion stabilizer, and thickener in the our Avocado Curl Custard. It helps bind and distribute all the active ingredients in the product. It also offers a soft hold without any flaking or stickiness, and acts as a natural preservative.

L-Arginine (Naturally found in living organisms) Found in: Hydrating Avocado Conditioner, Nourishing Avocado Leave-in Conditioner

Arginine is an amino acid that is naturally produced within the body and many plants. It improves blood flow to the scalp, reduces hair loss, strengthens hair and prevents it from damage. It helps hair grow! Arginine also helps neutralize the pH of our Hydrating Avocado Conditioner.

Lavandula Angustifolia (Lavender) Essential Oil Found in: Dry Hair Solution, Damaged Hair Solution, Dull Hair Solution, Avocado Cleansing Shampoo, Jamaican Black Castor Oil Growth Serum (Lavender)

Lavender soothes and nourishes the scalp, providing relief from inflammatory scalp conditions. It helps balance natural scalp oils, which makes it valuable for all hair types. With its anti-inflammatory, antiseptic, and analgesic properties, lavender essential oil is a good treatment for dry, flaky scalp. If that weren't enough, lavender essential oil has also been shown to promote hair growth! Learn more here.

Melaleuca alternifolia (Tea Tree) Oil Found in: Dry Hair Solution, Damaged Hair Solution, Dull Hair Solution

Tea tree oil naturally soothes itchy scalps. It is also antimicrobial, so it helps prevent many hair problems like dandruff, cradle cap, baldness, psoriasis, head lice, etc. Learn more here.

Olea Europaea (Olive) Fruit Oil Found in: Dry Hair Solution, Damaged Hair Solution, Hydrating Avocado Conditioner

Extra Virgin Olive oil is rich in high levels of monounsaturated fatty acids and Vitamin E, an antioxidant important for hair growth. Olive oil is one of the top emollients that can penetrate the hair, and its lightweight nature makes it great for moisturizing. It also contains anti-inflammatory properties that promote scalp health and prevent dandruff.

Panthenol (Naturally derived from plants) Found in: Cleansing Avocado Shampoo, Hydrating Avocado Conditioner

Panthenol is a humectant that attracts water from the atmosphere, moisturizing hair and preventing dehydration. It forms a smooth film over the hair shaft, sealing holes in the surface and giving it a shiny appearance. It provides slip and helps with detangling, but unlike silicones, panthenol is soluble in both water and alcohol, preventing it from causing buildup on your hair. It can also reduce inflammation and itching on the scalp!

Pectin (Naturally derived from fruit) Found in: Avocado Curl Custard

Pectin is a natural thickening agent (often used to stabilize jams and jellies!) It thickens our Avocado Curl Custard and provides hold.

Persea gratissima (Fresh Avocados) Found in: Dry Hair Solution, Damaged Hair Solution, Dull Hair Solution

NaturAll Club is the only beauty company to use FRESH avocado pulp in our hair products! Why do we use them? Fresh avocados are rich in potassium, Vitamin E, protein, Vitamin A, Vitamin K, fiber, folate, Vitamin B6, Vitamin C, copper and protein. The natural oils and nutrients of avocados moisturize your hair, promote hair growth, prevent hair loss, and repair damage on your scalp. Learn more about the benefits of avocados here!

Persea gratissima (Avocado) Oil Found in: Damaged Hair Solution, Cleansing Avocado Shampoo, Hydrating Avocado Conditioner, Nourishing Avocado Leave-in Conditioner, Avocado Curl Custard, Pure Avocado Oil

Avocado Oil is very high in monounsaturated fatty acids, which nourish, moisturize, and strengthen hair strands, protecting them from further damage. It also contains phytosterols and antioxidants, which further prevent damage as well as encourage hair growth. Learn more here.

Polyquaternium-10 (Naturally derived from plant cellulose) Found in: Cleansing Avocado Shampoo

Polyquaternium-10 is a moisturizer and anti-static agent. It absorbs easily into the hair, provides sheen, and enhances look and feel of hair. It is a safe, non-irritating, water-soluble alternative to silicones!

Propanediol (Naturally derived from corn) Found in: Nourishing Avocado Leave-In Conditioner

Propanediol is a solvent that helps dissolve active ingredients in our leave-in conditioner. It controls viscosity, keeping it from being too thick. It is a natural alternative to propylene glycol, improves moisture, and leaves hair smooth and soft. Unlike propylene glycol, propanediol is non-irritating and safe!

Ricinus Communis (Castor) Seed Oil Found in: Nourishing Avocado Leave-In Conditioner, Avocado Leave-in Conditioner

Castor oil is a conditioning and moisturizing agent that locks moisture into the hair. It also has anti-inflammatory and anti-bacterial properties, encourages blood circulation, and promotes a healthy scalp. Note the difference between pure castor oil, which is pressed from castor seeds, and Jamaican black castor oil, which contains ash from its distillation process.

Ricinus Communis (Jamaican Black Castor, JBCO) Seed Oil Found in: Jamaican Black Castor Oil Growth Serum (All scents)

JCBO is derived from the castor plant and contains small amounts of ash from the roasting process the castor seeds go through in production (this roasting process distinguishes Jamaican black castor oil from standard pure castor oil). JBCO contains ricinoleic acid, which increases blood circulation to the scalp, promotes hair growth, attacks inflammation and scalp infections. JBCO also contains antioxidants that support the keratin in your hair, making it stronger, smoother, more structured, and less frizzy. Learn more about JBCO here!

Sebacic Acid Copolymer (Naturally derived) Found in: Hydrating Avocado Conditioner

Sebacic Acid Copolymer conditions the hair and adds slip. In combination with Capryloyl Glycerin and Diheptyl Succinate, it produces the effect of silicones without product buildup. It is biodegradable, eco-friendly, 100% natural, and safe!

Shea ButterAmidopropyl Betaine (Naturally derived from Shea butter) Found in: Cleansing Avocado Shampoo

Many cleansing products contain Cocamidopropyl Betaine, an antiseptic conditioning agent that increases the foam in a shampoo and reduces static. However, Cocamidopropyl Betaine is also irritating, a potential allergen, and can be contaminated with potentially carcinogenic ingredients. We use a natural alternative: Shea ButterAmidopropyl Betaine. This safe, cutting-edge ingredient provides the same results without any side effects.

Simmondsia chinensis (Jojoba) Seed Oil Found in: Jamaican Black Castor Oil Growth Serum (All scents), Shea Butter Leave-in Serum

Jojoba oil has extremely similar properties to sebum, the natural oil produced by your scalp. This means your scalp and hair follicles are able to drink up jojoba oil just like they would sebum itself, replenishing oil on your scalp and moisturizing your hair without leaving an oily residue or clogging your pores. Jojoba oil is also an emollient, soothing the skin, unclogging pores, and preventing skin irritations and dandruff. Learn more about jojoba oil here.

Sodium C14-16 Olefin Sulfonate (Naturally derived from coconut) Found in: Cleansing Avocado Shampoo

Despite what you may have heard, you DO need to clean your hair. Dirt, oils, and products build up on your hair over time, eventually resulting in hair that is dull and lifeless. However, most shampoos contain sulfates or other cleansers that are simply too harsh for natural hair! Sodium C14-16 Olefin Sulfonate is a natural alternative to sulfates. Rather than stripping your hair of its natural oils, this cleansing agent gently removes dirt, pollutants, and product buildup leaving your hair and scalp refreshed. This naturally-derived ingredient is also safe and non-toxic.

Sodium Cocoyl Isethionate (Naturally derived from coconut) Found in: Cleansing Avocado Shampoo

We add Sodium Cocoyl Isethionate to our shampoo because it lowers the surface tension of the product, making it easier to spread throughout your hair. It clings to dirt and pollutants, making it easier for water to wash them away. Sodium Cocoyl Isethionate is extremely safe and gentle, commonly used in toothpaste and baby soaps!

Tocopherol (Vitamin E) Oil Found in: Jamaican Black Castor Oil Growth Serum (All scents), Dry Hair Solution, Damaged Hair Solution, Shea Butter Leave-in Serum

Vitamin E is a powerful, fat-soluble antioxidant that that helps repair and build tissue. When you apply vitamin E to your scalp, it helps reduce inflammation and repair damage to the follicles, and encourages growth in healthy follicles. It also deeply conditions the hair from root to shaft to make it healthier and shinier, and even prevents premature graying. Learn more about Vitamin E here!

Water (Aqua) Found in: Dry Hair Solution, Damaged Hair Solution, Dull Hair Solution, Cleansing Avocado Shampoo, Hydrating Avocado Conditioner, Nourishing Avocado Leave-in Conditioner, Avocado Curl Custard

Water is moisture. Without it, your hair has no hope of staying moisturized. This is why we include it as a non-negotiable ingredient in our Deep Conditioners, and recommend that you check the label on any hair product claiming to moisturize your hair- if water isn’t listed as the first or second ingredient, it’s lying to you! Water also helps dissolve the active ingredients in our Cleansing Avocado Shampoo and Hydrating Avocado Conditioner.

Xanthan Gum (Naturally derived from sugar) Found in: Avocado Curl Custard

Xanthan gum is a natural thickener and stabilizer, often added to food products like salad dressing, soup, or baked goods. We use it in our Avocado Curl Custard to maintain the consistency of the product and distribute the active ingredients. It also enhances the hold of the product, fixing in your style!


Ingredient list by product

Avocado Curl Custard: Water (Aqua), Glycerin, Hydrolyzed Corn Starch, Aloe Barbadensis Leaf Juice, Hydroxyethylcellulose, Xanthan Gum, Pectin, Chondrus Crispus (Carrageenan) Powder, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Caprylhydroxamic Acid, Glyceryl Caprylate, Natural Fragrance Blend

Cleansing Avocado Shampoo Ingredients: Water (Aqua), Sodium C14-16 Olefin Sulfonate, Disodium Cocoamphodipropionate, Shea Butter Amidopropyl Betaine, Sodium Cocoyl Isethionate, Decyl Glucoside, Avocado oil, Panthenol, Caprylhydroxamic Acid, Glyceryl Caprylate, Glycerin, Citric Acid, Polyquaternium-10, Fragrance (Natural Fragrance Blend)

Damaged Hair Solution Ingredients: Persea gratissima (Avocados), Water (Aqua), Butyrospermum Parkii (Shea Butter), Cocos nucifera (Coconut) Oil, Olea Europaea (Olive) Fruit Oil, Persea gratissima (Avocado) Oil, Honey, Melaleuca alternifolia (Tea Tree) Oil, Lavandula Angustifolia (Lavender) Essential Oil, Tocopherol (Vitamin E) Oil, Citric Acid, Guar Gum

Dry Hair Solution Ingredients: Persea gratissima (Avocados), Water (Aqua), Butyrospermum Parkii (Shea Butter), Cocos nucifera (Coconut) Oil, Olea Europaea (Olive) Fruit Oil, Glycerin, Melaleuca alternifolia (Tea Tree) Oil, Lavandula Angustifolia (Lavender) Essential Oil, Tocopherol (Vitamin E) Oil, Citric Acid, Guar Gum

Dull Hair Solution Ingredients: Persea gratissima (Avocados), Water (Aqua), Butyrospermum Parkii (Shea Butter), Cocos nucifera (Coconut) Oil, Honey, Melaleuca alternifolia (Tea Tree) Oil, Lavandula Angustifolia (Lavender) Essential Oil, Tocopherol (Vitamin E) Oil, Citric Acid, Guar Gum

Hydrating Avocado Conditioner Ingredients: Water (Aqua), Brassicyl Isoleucinate Esylate, Brassica Alcohol, Diheptyl Succinate, Capryloyl Glycerin, Sebacic Acid Copolymer, Persea Gratissima (Avocado) Oil, Caprylhydroxamic Acid, Glyceryl Caprylate, Glycerin, Cocos nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter, Panthenol, Olea Europaea (Olive) Fruit Oil, Caprylic/Capric Triglyceride, Glyceryl Stearate, Arginine, Fragrance (Natural Fragrance Blend)

Jamaican Black Castor Oil Growth Serum (Lavender) Ingredients: Ricinus Communis (Jamaican Black Castor) Seed Oil, Simmondsia chinensis (Jojoba) Seed Oil, Tocopherol (Vitamin E) Oil, Lavandula Angustifolia (Lavender) Essential Oil

Jamaican Black Castor Oil Growth Serum (Lemon) Ingredients: Ricinus Communis (Jamaican Black Castor) Seed Oil, Simmondsia chinensis (Jojoba) Seed Oil, Tocopherol (Vitamin E) Oil, Citrus limon (Lemon) Essential Oil

Jamaican Black Castor Oil Growth Serum (Orange) Ingredients: Ricinus Communis (Jamaican Black Castor) Seed Oil, Simmondsia chinensis (Jojoba) Seed Oil, Tocopherol (Vitamin E) Oil, Citrus Aurantium Amara (Bitter Orange) Flower Oil

Nourishing Avocado Leave-in Conditioner: Water (Aqua), Propanediol, Persea Gratissima (Avocado) Oil, Cocos Nucifera (Coconut) Oil, Caprylic/Capric Triglyceride, Brassicyl Isoleucinate Esylate, Brassica Alcohol, Cetearyl Alcohol, Ricinus Communis (Castor) Seed Oil, L-Arginine, Caprylhydroxamic Acid, Glyceryl Caprylate, Glycerin, Natural Fragrance Blend

Shea Butter Serum Ingredients: Butyrospermum Parkii (Shea Butter), Tocopherol (Vitamin E) Oil, Lavandula Angustifolia (Lavender) Essential Oil

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