See it. Try it. Make it yours.

Short videos for each step of your routine.

Cleanse

A four-step wash day

A quick look at a full wash day with the Hydrating line, starting with the shampoo.

Older footage: packaging may look different today.

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  • Cleanse

    A four-step wash day

    A quick look at a full wash day with the Hydrating line, starting with the shampoo.

    Products shown: Hydrating Shampoo

  • Moisturize

    Hydrating Moisturizer

    The stay-in moisture step, applied after you rinse out your conditioner.

    Products shown: Hydrating Moisturizer

  • Style · Defined curls

    Styling with custard

    Applying a curl custard for definition.

  • Finish

    Finishing with oil

    Adding a finishing oil as the last, optional step.

  • Refresh

    Refresh your curls

    A quick curl refresh between wash days.