Great hair has a routine.

Your routine, one step at a time.

Start with CleanseFind my routine
Hi, I’m Ivy. Let’s find what your hair needs, one feel-good step at a time.

Shop your routine

Six simple steps. Shop the ones you need.

Your skin has a routine. Your hair deserves one too.

Welcome to NaturAll Curl Club, where we help you build your hair routine, one step at a time.

Your routine, explained

What each step does, and the choices for it. Skip any step you don't need.

Don’t know what to choose? I’ll help you.

01Cleanse

A fresh start.

Every wash day starts here: clear away buildup so your scalp and strands are ready for what comes next.

Choose one

Not sure which cleanser is yours? Take the quiz and I'll point you to one.

Why these ingredients

Clean scalp, soft strands: they work together so wash day never feels stripped.

  • Avocado oilAdds softness back while you lather, so clean hair doesn’t feel squeaky-dry.
  • Sea mossA seaweed extract that keeps the wash feeling gentle and hydrating.
  • Panthenol (pro-vitamin B5)Helps strands hold on to moisture from the first rinse.

Olive's tip: Focus your shampoo on your scalp. The suds clean your lengths as they rinse out.

Next: Condition & Detangle

02Condition & Detangle

Let the tangles go.

Rinse-out conditioning adds slip and prepares your hair for the steps that stay in.

Choose one · Rinse out

Detangle while the conditioner is in, working from your ends up to your roots.

Why these ingredients

Richness, slip and smoothness, layered so knots let go instead of snapping.

  • Shea butterCoats each strand with rich softness so your fingers glide through.
  • Coconut oilAdds the slip that makes detangling faster and gentler.
  • Jojoba estersLightweight conditioning that leaves hair smooth, not greasy.

Olive's tip: Give conditioner a few minutes before you rinse. That’s when the softening happens.

Next: Moisturize

03Moisturize

A little softness, on repeat.

Smooth it through damp hair after you rinse out your conditioner, for softness and easier styling.

Stays in · Do not rinse

Feeling dry between wash days? A little of this works as a refresh too.

Why these ingredients

One draws water in, two lock it down. That’s the Avokiwi moisture trio.

  • GlycerinDraws moisture into your hair so softness lasts past wash day.
  • Avocado oilSeals that moisture in and leaves curls feeling soft.
  • Kiwi fruit extractAvocado’s partner in our Avokiwi line, for a fresh, light feel.

Olive's tip: Apply to soaking-wet hair. Water first, moisturizer second, softness for days.

  • Hydrating Moisturizer Ivy with Hydrating Moisturizer

    Hydrating Moisturizer

    Hydrating Moisturizer

    Moisturize

    Lightweight leave-in that defines your texture and keeps frizz down.

    $31.50 USD
    $31.50 USD $31.50 USD
Next: Style

04Style

Your curls have places to be.

From soft definition to medium-hold curls to extra grip for twists and braids, this is where your look comes together.

Choose one finish

Style on damp hair, one section at a time, so every curl gets its share.

Why these ingredients

A smooth base, a little weight and shine: the recipe for curls and twists that hold.

  • Aloe veraThe water-rich base that helps stylers spread evenly through damp hair.
  • Castor oilAdds shine and a little weight so curls and twists stay together.
  • ChebeA traditional Chadian ingredient at the heart of our braids, twists and locs stylers.

Olive's tip: Hands off while it dries. Touching too soon is how frizz sneaks in.

Next: Seal & Finish (optional)

05Seal & Finish

The finishing touch.

Lock in your routine with a finishing oil or a scalp-care ritual, and smooth your edges if that's your look.

Optional

Oil goes on last, after your styler. A few drops go a long way.

Why these ingredients

Heavy, light and hold: pick the finish your style needs.

  • Jamaican black castor oilA rich, thick oil for sealing ends and scalp massages.
  • Meadowfoam seed oilLight and silky, it spreads easily for a smooth, shiny finish.
  • Flaxseed gelGives our edge control its hold while keeping edges soft.

Olive's tip: Warm a few drops of oil between your palms before smoothing it over your ends.

Next: Between Washes

06Between Washes

Back to your bounce.

A quick refresh between wash days, in a spray or a cream.

Optional

Mist or smooth it onto day-two or day-three curls to bring back the bounce.

Why these ingredients

Rewet, rehydrate, soften: three steps in one mist for day-two curls.

  • Aloe veraA light base that rewets curls without soaking them.
  • GlycerinPulls moisture back into hair that’s a few days past wash day.
  • HoneyAdds softness so refreshed curls feel smooth, not crunchy.

Olive's tip: Sleep in a satin bonnet or on a satin pillowcase to keep curls fresh for day two.

See my routine

Shop by Routine

Three routines built from our products. Add all of it, or just what you need.

Sets that make sense

Each set covers the styling part of your routine. Here's exactly what's inside, so nothing doubles up.

Good questions. Better hair days.

Three reads to start with, straight from the Hair Guide.

Explore the Hair Guide
Ivy, NaturAll hair guide

Ask Ivy where to start

What is your hair asking for today?

Every texture

Waves, curls and coils, all welcome.

No two heads of hair are the same. Tell Ivy about yours and get a routine matched to your texture.

Take the hair quiz

Since 2017

Made from a real hair journey.

After years of using products that left her hair dry, damaged, and dull, Muhga Eltigani chopped off her hair and started over, using foods from her fridge with names she recognized, like avocados, olive oil and coconut. When her community started asking for her recipes, NaturAll was born in her Philadelphia kitchen.

Meet Muhga

9 years of real customers.

See what customers say about the products in their routines, star ratings and all.

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