Know what's in your routine.
Plain-language notes on the ingredients and terms you'll see on our labels. Seeing an ingredient here doesn't mean every product contains it: each entry lists only the current products whose ingredient lists include it.
A
Acacia Senegal Gum Acacia sap
Sap from the acacia tree. It binds and thickens a formula and helps a styler's hold last.
Açai
A berry rich in antioxidants and fatty acids, used in some earlier NaturAll formulas.
Aloe Aloe Barbadensis Leaf Juice
A humectant: it draws water in to help moisturize hair. Aloe is also known for its soothing feel on skin.
Argan Oil
A plant oil rich in fatty acids that moisturizes and softens hair.
Astrocaryum Tucuma Seed Butter Tucuma butter
A plant butter that adds gloss and softness by helping hair hold on to moisture.
Avocado Persea Gratissima
Avocado pulp and avocado oil bring fatty acids and vitamins that help soften and condition hair.
B
Brassica Alcohol
A fatty alcohol made from brassica oil. It conditions and softens hair, makes detangling easier, and helps keep a formula stable.
Ivy says: Not every alcohol is drying. Fatty alcohols like this one condition hair.
Brassicyl Isoleucinate Esylate
A conditioning, anti-static ingredient that helps with detangling and flyaways and gives a silky feel.
C
Caprylhydroxamic Acid
A coconut-derived preservative that keeps shelf-stable products free of bacteria.
Caprylic/Capric Triglyceride
An emollient made from coconut oil and glycerin. It adds moisture and a silky, non-greasy feel.
Capryloyl Glycerin
Made from coconut and castor oil. It conditions hair and adds slip for detangling.
Carrot
A vegetable rich in antioxidants, used in some earlier NaturAll formulas.
Castor Seed
The seed of the castor plant. Pressing the seeds makes castor oil.
CBD Cannabidiol
A hemp-derived oil used in NaturAll's earlier CBD collection.
Ceteareth-25
An emulsifier made from cetearyl alcohol. It keeps a formula smooth and helps form a gel with hold.
Cetearyl Alcohol
A plant-derived fatty alcohol that softens hair and makes a product easier to spread.
Chondrus Crispus (Carrageenan) Carrageenan powder
A seaweed-derived thickener that also conditions hair and adds shine.
Citric Acid
Balances a product's pH, which helps smooth the hair cuticle. It also helps preserve the product.
Citrus Aurantium Amara (Bitter Orange) Flower Oil Orange essential oil
An essential oil that adds shine and a fresh scent.
Citrus Limon (Lemon) Oil Lemon essential oil
An essential oil used for a clarifying feel, shine and scent.
Cocos Nucifera (Coconut) Oil Coconut oil
Coconut oil helps hair hold on to moisture so it stays soft.
Conditioner
A product that softens and detangles hair and is rinsed out.
Cruelty Free
Made without testing on animals.
D
Decyl Glucoside
A mild cleanser made from glucose and coconut. It makes a gentle, stable foam.
Diheptyl Succinate
A lightweight emollient that conditions hair and reduces the greasy feel of oils.
Disodium Cocoamphodipropionate
A gentle coconut-derived cleanser that lifts dirt without stripping hair.
Disunfloweroylethyl Dimonium Chloride
Softens hair and helps with detangling without heavy buildup.
F
Flaxseed Linum Usitatissimum
Flaxseed gel gives slip and hold, which makes it a natural base for stylers and edge control.
Fragrance (Natural Fragrance Blend) Parfum
Gives a product its scent. NaturAll labels list a natural fragrance blend made from naturally fragrant oils.
- Hydrating Shampoo
- Hydrating Conditioner
- Hydrating Moisturizer
- Hydrating Custard
- Flaxseed Gel Edge Control
- Avocado Curl Custard
- Jamaican Black Castor Oil and Chebe Ultimate Mousse
- Jamaican Black Castor Oil and Chebe Ultimate Twisting Paste
- Wash & Go: Sea Moss and Chebe Shampoo
- Wash & Go: Sea Moss and Chebe Rinse Out Conditioner
- Sea Moss & Chebe Curl Refresher Spray
- Hydrating Avocado Conditioner
- Cleansing Avocado Shampoo
- Edge Control Black
G
Glycerin
A plant-derived humectant that draws moisture into hair to help it feel smooth and soft.
- Hydrating Shampoo
- Hydrating Conditioner
- Hydrating Moisturizer
- Hydrating Custard
- Avocado Curl Custard
- Jamaican Black Castor Oil and Chebe Ultimate Twisting Paste
- Wash & Go: Sea Moss and Chebe Shampoo
- Wash & Go: Sea Moss and Chebe Rinse Out Conditioner
- Sea Moss & Chebe Curl Refresher Spray
- Hydrating Avocado Conditioner
- Cleansing Avocado Shampoo
- Edge Control Black
Glyceryl Caprylate
A coconut-derived ingredient that helps emulsify a formula and adds a conditioning feel.
Glyceryl Stearate
An emulsifier made from vegetable oils and glycerin. It keeps the texture stable and helps hold in moisture.
Growth Serum
NaturAll's name for its leave-on scalp and hair oil serum.
Guar Gum
A fiber from guar seeds that binds a formula's ingredients together.
H
Helianthus Annuus (Sunflower) Seed Wax Sunflower seed wax
A plant wax that helps seal in moisture.
Hemp
A plant used in textiles, food, and hair and skin products.
Honey
A humectant and emollient that softens hair. Not vegan. It was used in NaturAll's earlier Deep Conditioners.
Hydrolyzed Corn Starch
A corn-derived humectant that moisturizes and helps a product absorb into hair.
Hydrolyzed Silk
Silk protein that adds strength and softness. Not vegan.
Hydroxyethylcellulose
A plant-derived thickener that gives a soft hold without flaking or stickiness.
I
Iron Oxide
A mineral pigment. It gives Edge Control Black its color, for a fuller look at the edges without white residue.
J
Jamaican Black Castor Oil JBCO
Castor oil made from roasted castor seeds, which gives it its dark color and a little ash. A rich conditioning oil.
Jojoba Esters
Waxes made from jojoba that soften and moisturize. Not the same as jojoba oil.
Junk-Free
Made without parabens, sulfates and phthalates.
K
Kiwi
A fruit rich in vitamins C and E, used in the Hydrating Avocado & Kiwi line.
L
L-Arginine Arginine
An amino acid. In the Hydrating Avocado Conditioner it helps balance pH.
Lauryl Lactyl Lactate
An emollient that adds silkiness and shine.
Lavender Lavandula Angustifolia Oil
An essential oil used for scent.
Leave-In Conditioner
A creamy conditioner you leave in instead of rinsing out.
Ivy says: Your conditioner rinses out. A leave-in or moisturizer stays in.
Low Poo
A sulfate-free shampoo that makes less lather than a regular shampoo.
M
Mango Butter Mangifera Indica Seed Butter
A butter from mango seeds, rich in vitamins A and E, that gives long-lasting moisture.
Melaleuca Alternifolia (Tea Tree) Oil Tea tree oil
An essential oil known for a fresh, soothing feel on the scalp.
Mica
A mineral that adds shine and helps Edge Control Black spread smoothly.
Mint
A herb used for a cool, fresh feel.
Monoi
Coconut oil infused with Tahitian gardenias, used for strength and shine.
Moringa
A plant oil with proteins, vitamins and minerals that moisturizes hair and scalp.
N
Natural Preservatives
Any shelf-stable hair product needs a preservative to prevent bacteria. See Caprylhydroxamic Acid.
Non-Toxic
Not poisonous or harmful to use.
O
Oil Blend
A mix of oils used to soften and seal hair.
Olea Europaea (Olive) Fruit Oil Olive oil
A lightweight oil rich in fatty acids and vitamin E that moisturizes hair.
Orbignya Oleifera (Babassu) Seed Oil Babassu oil
A light, moisturizing oil with vitamin E that suits many hair types.
P
Panthenol
A plant-derived humectant that adds moisture, shine and slip, and rinses clean.
Pectin
A fruit-derived thickener (the same one used in jams) that adds hold.
PEG-7 Glyceryl Cocoate
A coconut-derived emollient that conditions and gives a silky texture.
PEG-7 Hydrogenated Castor Oil
A castor oil–derived emollient that makes a product smooth and conditioning.
PEG-40 Hydrogenated Castor Oil
A castor oil–derived ingredient that emulsifies and thickens.
Pentaclethra Macroloba Pracaxi seed oil
A seed oil used to soften hair.
Polyglycerin-3
A humectant similar to glycerin, with a longer-lasting moisture feel.
Polyquaternium-10
A conditioner made from plant cellulose that adds sheen and reduces static without buildup.
Pre-poo
A treatment applied before shampooing, then washed out.
Propanediol
A corn-derived solvent that keeps a product from getting too thick and helps hair feel soft.
Propylene Glycol
A humectant that helps hair hold moisture and makes it easier to comb.
PVP (Polyvinylpyrrolidone)
A water-soluble polymer that helps a gel hold and reduces frizz.
R
Ricinus Communis (Castor) Seed Oil Castor oil
Oil pressed from castor seeds. It conditions hair and locks in moisture. Jamaican black castor oil comes from roasted seeds.
S
Sealant
An oil applied after moisture to help lock it in.
Ivy says: Oil seals moisture in. Water and your moisturizer are what add it.
Sea Moss Irish moss, Chondrus Crispus
A seaweed with vitamins and minerals that adds shine and softness.
Sebacic Acid Copolymer
Conditions hair and adds slip for detangling.
Shampoo
A cleanser for hair and scalp.
Shea Butter Butyrospermum Parkii (Shea) Butter
A rich butter from shea nuts that softens and conditions hair.
Shea Butter Amidopropyl Betaine
A shea-derived cleanser that boosts foam and reduces static.
Simethicone
An anti-foaming agent that helps create a gel texture and adds slip.
Simmondsia Chinensis (Jojoba) Seed Oil Jojoba oil
Jojoba oil is very similar to the scalp's own oil, so it moisturizes without feeling greasy.
Sodium C14-16 Olefin Sulfonate
A coconut-derived cleanser used instead of sulfates to lift dirt and buildup gently.
Sodium Cocoyl Isethionate
A gentle coconut-derived cleanser that helps shampoo spread and rinse dirt away.
Sulfate Free
Made without sulfate cleansers, which can be harsh lathering agents.
Sunflower Seed Oil Glycerides
Made from sunflower oil. Helps hair feel smooth and hydrated.
T
Theobroma Grandiflorum Seed Butter Cupuaçu butter
A plant butter that holds on to moisture, which makes it a good sealant.
Titanium Dioxide
A mineral that adds brightness and shine.
Tocopherol (Vitamin E) Vitamin E oil
An antioxidant oil that conditions hair.
V
Vegan
Containing no animal-derived ingredients.
W
Water (Aqua)
The base of most hair products. It hydrates and dissolves the other ingredients.
- Hydrating Shampoo
- Hydrating Conditioner
- Hydrating Moisturizer
- Hydrating Custard
- Flaxseed Gel Edge Control
- Avocado Curl Custard
- Jamaican Black Castor Oil and Chebe Ultimate Mousse
- Jamaican Black Castor Oil and Chebe Ultimate Twisting Paste
- Wash & Go: Sea Moss and Chebe Shampoo
- Wash & Go: Sea Moss and Chebe Rinse Out Conditioner
- Sea Moss & Chebe Curl Refresher Spray
- Hydrating Avocado Conditioner
- Cleansing Avocado Shampoo
- Edge Control Black
Wheat Protein
A protein that helps hair hold moisture and strengthens the cuticle.
X
Xanthan Gum
A sugar-derived thickener that keeps a product consistent and adds hold.
Y
Yogurt Powder
Powdered yogurt with proteins and dairy lipids that help dry hair feel softer and comb more easily when wet. Not vegan.