Our Story

Community Driven — 100% BLACK OWNED

At NaturAll, we create and elevate clean haircare and beauty standards, providing freshly-made products that are better for you and your hair. Sourced from small farmers in Jamaica and Ghana. 

Our mission is to create products with integrity while uplifting our community.

Ingredients

Our ingredients are natural and ethically-sourced. At NaturAll, we are proud to support farmers from around the world, like Jamaica and Ghana, who grow the healthy ingredients you love in your hair products. Using these carefully sourced all-natural ingredients helps to reduce water pollution caused by harsh chemicals found in most hair products, and gives you the highest-quality products that your hair deserves. Less processing of fruits and veggies equals more nutrients, because health is wealth!


You should never compromise. Always feel your hair and skin plush and juicy. This is why our products are formulated using natural power ingredients for slip unlike any other. This is why our high potency natural beauty care is so deliciously fresh it has to be refrigerated, powering up your hair and skin with junk-free natural yumminess. Free of any harmful ingredients, the experience of natural, fresh, delicious power. We never compromise. Neither should you. Be deliciously you.


Packaging

We strive to become a more sustainable brand day by day, and we are continuing to upgrade our packaging to reduce our impact on the environment. Most of our new packaging contains up to 50% PCR and our new shipping packaging is 100% plastic-free. While it’s not perfect yet, we are working toward a more sustainable future.

OUR PROMIsE TO YOU: 

WE STAND BEHIND OUR QUALITY

No additives or fillers

Our founder

What we stand for

Muhga Eltigani founded the multi-million dollar hair company, NaturAll, in 2015, after several years of struggling with her own natural hair journey. Frustrated with commercial hair products that left her curly hair dry and damaged, Muhga saw a need in her community for products that didn’t contain harmful chemicals. This is when she began sharing her story with an online natural hair community via her Youtube channel. 


NaturAll has taken on a series of community initiatives that include, but not limited to donating a portion of our Revitalizing Collection proceeds to the Bail Project, repurposing packaging to create hand sanitizers to donate to the homeless of Philadelphia and Cleveland, and raising money for Dignity House to break the cycle of homelessness and poverty that confronts low-income families and individuals in Philadelphia.  

Since then, Muhga has grown NaturAll from a series of deep conditioner experiments in her Philadelphia kitchen to a rapidly growing team that is taking the beauty industry by storm. Muhga has been honored by Forbes 30 Under 30, Inc. Magazine's 30 Under 30 in business, as well as featured on the cover of Inside Business magazine. Presently, NaturAll sells the only fresh, refrigerated hair products on the market while fostering a community of black women who share hair tips, encouragement, and stories with each other. NaturAll continues Muhga’s mission of self-love, as it manifests in natural hair care as well as body and self-image. 

Muhga Eltigani founded the multi-million dollar hair company, NaturAll, in 2015, after several years of struggling with her own natural hair journey. Frustrated with commercial hair products that left her curly hair dry and damaged, Muhga saw a need in her community for products that didn’t contain harmful chemicals. This is when she began sharing her story with an online natural hair community via her Youtube channel. 


Since then, Muhga has grown NaturAll from a series of deep conditioner experiments in her Philadelphia kitchen to a rapidly growing team that is taking the beauty industry by storm. Presently, NaturAll sells the only fresh, refrigerated hair products on the market while fostering a community of black women who share hair tips, encouragement, and stories with each other. NaturAll continues Muhga’s mission of self-love, as it manifests in natural hair care as well as body and self-image. 


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