Our Story

Community Driven - 100% BLACK OWNED

At NaturAll, we create and elevate clean haircare and beauty standards,providing freshly-made products that are better for you and your hair.

Our mission is to create products with integrity while uplifting our community.

We make our products using ethically-sourced natural ingredients, and we are working to upgrade our packaging to reduce our impact on the environment. These efforts positively impact communities by supporting farmers around the world, conserving raw materials, reducing water pollution from harsh chemicals, and providing you with the highest-quality ingredients that are better for you and your hair.

Fresh & Hand-made Healthy Hair formulas + Sustainable

NO Additives and Fillers

Our founder

What we stand for

Muhga Eltigani founded the multi-million dollar hair company, NaturAll, in 2015, after several years of struggling with her own natural hair journey. Frustrated with commercial hair products that left her curly hair dry and damaged, Muhga saw a need in her community for products that didn’t contain harmful chemicals. This is when she began sharing her story with an online natural hair community via her Youtube channel. 

Since then, Muhga has grown NaturAll from a series of deep conditioner experiments in her Philadelphia kitchen to a rapidly growing team that is taking the beauty industry by storm. Presently, NaturAll sells the only fresh, refrigerated hair products on the market while fostering a community of black women who share hair tips, encouragement, and stories with each other. NaturAll continues Muhga’s mission of self-love, as it manifests in natural hair care as well as body and self-image. 


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