About Us


Our Mission

NaturAll Club seeks to create products with integrity, while fostering and uplifting our community. We commit ourselves to the highest standard in both performance and ingredients - only using natural, safe, nontoxic ingredients to make products that nourish the hair and body.

We also nurture a collective of kinky and curly haired women across the world by offering helpful, informative posts on natural haircare, hosting community meet-ups for encouragement and growth, and fostering online communities where our members can learn from and support one another.

We are changing the narrative and setting a new standard. The idea that you need to compromise results for ingredients, or safety for performance, is a lie. NaturAll Club is on the cutting edge of science and product formulation to achieve what no other hair brand has done before, because you and I don't deserve to compromise anymore. This is the future of hair care. 

We are so excited for you to show your hair the unique, daring love only YOU can give.

Founder Story

Muhga Eltigani Founder and CEO

My name is Muhga Eltigani and I am the Founder and CEO of NaturAll Club. A few years ago I became frustrated with commercial hair products that seemed to work for a while, but ultimately left my hair dry and brittle. 

I learned that many of these products also contained parabens, formaldehyde, phthalates, and other toxic chemicals that over time, would degrade my hair and poison my body.

The big hair brands tell us that if we want a natural, safe product, we have to sacrifice performance and results, but I knew there had to be a way to get the results I wanted without compromising the effectiveness of the products I was using OR the health of my body. 

making products in my dorm room

So in December 2012 I started making hair products in my college dorm room.

I began with ingredients and recipes accessible to me, and while supported by a small Youtube following, I committed to a six-month journey of using only fresh and natural ingredients in my hair. I explored the incredible versatility of natural fruits, nuts, and oils to make natural hair products with stunning results. 

My journey led me to launch NaturAll Club in 2016 to share my findings and these fresh products with my community.

the future of hair care

Ever since then, my team and I have dedicated ourselves to researching cutting-edge ingredients and substitutes and exploring the chemistry and science of product formulation, to make natural alternatives to the highest performing products on the market.

naturall club team