Chad
The chebe
We fly to Chad for our chebe and buy it there ourselves, so we know exactly where it comes from.
Since 2017. 9 years of real customers.
Made from a real hair journey.
NaturAll started with Muhga Eltigani, her own hair, and a few experiments in her Philadelphia kitchen.
It started with her own hair. It grew into a community.
After years of products that left her hair dry and dull, Muhga cut her hair and started over with ingredients from her own kitchen, like avocados, olive oil and coconut.
She shared that journey online, traded ideas with other women, and found a community asking for the recipes she was making in her Philadelphia kitchen.
That exchange became NaturAll: a brand shaped by real questions, a love of ingredients, and the belief that caring for your hair can be a joyful part of caring for yourself.
Today, we want that original spirit to be easy to find. Understand your options. Build a routine that fits your life. Leave room for a little fun along the way.
Where it comes from
Chebe from Chad. Castor oil from Jamaica. A year in between.
Our founder, Muhga, goes to the source herself. This is how our chebe gets from Chad to your routine.
Jamaica
The castor oil
Then we go to Jamaica for the Jamaican Black Castor Oil our chebe will rest in.
365
days our chebe soaks in Jamaican Black Castor Oil before it goes into your bottle.
The farms
Women-owned, partnered directly
We work directly with local women-owned farms. Every order helps them support their community.
It takes a long way and a long time. That's the point.
Know what's in your routine.
Our glossary explains common ingredients in plain language, and product pages show what's inside each formula. The Hair Guide covers the questions our community asks most, from porosity to wash day.
Meet Ivy & Olive
Ivy is our guide. You'll spot her around the store with a quick tip when a step needs explaining, like which products rinse out and which stay in.
Olive is her friend. Look for the red curls and the flower crown: she pops up with a tip of her own now and then, from wash day to styling. Both keep it short and helpful, never in the way.
Ready when you are.
9 years of real customers.
Stories, news and history from NaturAll and the people who use it.