01Routine step

Cleanse

A fresh start.

Start by washing away buildup. Choose the cleanser that fits your preferred ingredient family and wash-day routine.

Choose one

Pick one cleanser. This is your fresh-start step.

  • Cleansing Avocado Shampoo Cleansing Avocado Shampoo

    Cleansing Avocado Shampoo

    Cleansing Avocado Shampoo

    Cleanse

    Avocado shampoo that washes away buildup while keeping moisture in.

    4.7 out of 5 459 reviews

    ★★★★
    I really like this line of hair care. It keeps my curls healthy, shiny, and I have notice a good amount of hair growth.
    Kc C. · Verified buyer
    ★★★★★
    I have been using this product for few years now and it just awesome. Keeps my hair soft to touch.
    Marcia W. · Verified buyer
    Read 459 reviews
    $17
    $17
  • As seen in Essence
    Hydrating Shampoo Ivy with Hydrating Shampoo

    Hydrating Shampoo

    Hydrating Shampoo

    Cleanse

    Sulfate-free shampoo that removes buildup while restoring moisture.

    4.7 out of 5 461 reviews

    ★★★★
    I really like this line of hair care. It keeps my curls healthy, shiny, and I have notice a good amount of hair growth.
    Kc C. · Verified buyer
    ★★★★★
    I have been using this product for few years now and it just awesome. Keeps my hair soft to touch.
    Marcia W. · Verified buyer
    Read 461 reviews
    $31
    $31 $31
  • Wash & Go: Sea Moss and Chebe Shampoo Wash & Go: Sea Moss and Chebe Shampoo

    Wash & Go: Sea Moss and Chebe Shampoo

    Wash & Go: Sea Moss and Chebe Shampoo

    Cleanse

    Sea moss and chebe shampoo that cleans without stripping moisture.

    4.8 out of 5 6 reviews

    Read 6 reviews
    $23
    $23 $23

Help me choose

What this step does

Clears buildup so your routine starts fresh. Pick one cleanser.

What happens next

Then a rinse-out conditioner for slip and detangling.

Compare your choices

ProductFormSize & options Price
Cleansing Avocado ShampooShampooSize: 8 oz $17
Hydrating ShampooShampooSize: 8.45 fl oz $31
Wash & Go: Sea Moss and Chebe Shampoo–– $23

Keep learning

Next: Condition & Detangle