Welcome to

The NaturAll Lab

new restoring Sea moss & aloe jelly deep conditioner

Introducing the Restoring Sea Moss & Aloe Collection that is sure to condition and fortify your tresses, while restoring shine. Freshly-made for the wellness and nutrition gurus! We truly believe that if our ingredients are good for your body, it’ll be good for your hair. Wash and style your tresses with the sulfate-free and paraben-free Shampoo, Rinse-Off Conditioner, and Styling Cream. Shop the new addition to the lab to transform dull hair. Enhance resilience, luster, and definition with minimal frizz! 

What is the NaturAll Lab?

Welcome to the NaturAll Lab, where we are cooking up new and exclusive products every 1–2 months. The limited edition recipes are freshly-made from your feedback and expertise. By participating in the NaturAll Lab, you will have your hands in discovering the world’s most innovative hair care formulas. You don’t want to miss this because once they’re gone, they are gone forever. Join the 600k+ NaturAllistas in the lab and get to cooking!


Discover the world’s most innovative hair care formulas

Try out exclusive new products every 1–2 months

Have access to a limited stock.Once they’re gone,they’re gone!

Share your feedback to help us give you the products & formulas that you want!

Discover the world’s most innovative hair care formulas

Try out exclusive new products every 1–2 months

Have access to a limited stock.Once they’re gone,they’re gone!

Share your feedback to help us give you the products & formulas that you want!

shop limited products

5 products


How long until my product is shipped?

We make our products in small batches in order to prioritize freshness and quality in our hair products. We do our best to ship all orders within 7 business days, but your order may ship sooner.

Products that are out of stock may take up to 2-3 weeks to ship. Check the product page to see if the item is out of stock (you will see an orange notice if the item is sold out.)

Please see our Shipment Policies for more details.

Do you ship internationally?

We ship to the U.S., U.S. territories, U.S. military bases, and Canada. Fill out this form and you will be added to a list of international buyers, so we'll notify you as soon as we expand!

How much does shipping cost?

Standard Shipping Fees:

Shipping is determined by weight, starting at $5 for US shipments and $8 for shipments to U.S. territories, military bases, and Canada. 

We offer free shipping in the U.S. to any order over $75 and on all subscriptions.

We offer free shipping on orders over $100 to U.S. territories, military bases, and Canada

What if I need to change my shipping address?

To change the shipping address for an order contact hello@naturallclub.com. Please include your order number and the correct shipping address. Note: We cannot guarantee that your request will be processed. We are unable to process address changes on items that have been shipped or refund orders shipped to an incorrect address. 

To change the shipping address for a subscription, go to "Manage Subscriptions" after logging into your store account using the profile icon in the top righthand corner of your screen. Under "Subscription Orders" you'll see "Ships to" your address. Click "Edit" to change this address.

Important notice: subscription addresses will be updated for all scheduled deliveries, but not for orders that have been processed. If your renewal has been processed or if you'd like to change the address for the very first order in your subscription, contact hello@naturallclub.com to process this request. This request must be received before the item is shipped.

How long does delivery take after shipment?

We will send you an email once your NaturAll Club products has been shipped, containing a tracking number for your package. Expect delivery 4–7 days after shipment.

Please take note of the estimated delivery times to your area if you are concerned about the delivery of your order. If you have more questions regarding tracking please email us at hello@naturallclub.com.

Can I cancel my order or request a refund?

See our refund policy here.

Do you accept returns?

See our return policy here

I am having trouble tracking my order

Since we prioritize shipping freshly made products, it can take up to 7 days for us to make and ship your order. If you still haven't received a tracking number, it is most likely because your order has not shipped yet. Feel free to get in contact with hello@naturallclub.com to ask for an estimated shipping date.

If there seems to be an issue with your tracking number, contact hello@naturallclub.com

I was notified that my order arrived, but I haven't received it yet.

The carrier can occasionally make mistakes in tracking packages. Wait up to five days after reported delivery. If the package still hasn't arrived, contact the carrier to locate your package.

What is ViaBill?

ViaBill is a payment solution that empowers you to “Buy Now and Pay Later” in simple, interest-free installments. They break down the total cost of your purchase into smaller, interest-free, monthly payments.

Are your products vegan?

All products from the NaturAll Lab are vegan and cruelty-free

Are your products safe for kids?

Our products contain no harmful or hazardous chemicals. We have many customers who are parents, and love these products for their children! Just be sure to review our ingredients here to make sure your child doesn't have an allergy to any ingredients we use.

What makes your deep conditioners different?

Our deep conditioners are the only product on the market that is made with fresh fruit. They are so fresh and natural, you have to keep them refrigerated! Keep our deep conditioners frozen so they won't go bad before you need to use them.

Also, most natural or curly/kinky hair products on the market are oil-based (as the first ingredient after water.) While oils help seal moisture into hair and prevent it from drying out, oil itself sits on the hair cuticle without penetrating the hair shaft, and cannot provide moisture. By comparison, our deep conditioners are fruit-based. Fruits (such as avocado, the primary ingredient in our deep conditioners) have the ability to penetrate deep into the hair shaft, giving your hair the ultimate moisture, along with all the other nutrients and vitamins naturally contained in such fruits.

If the deep conditioners are perishable, will they go bad in the mail?

We ship the Deep Conditioners from frozen and have tested them for up to 14 days in the mail with no issues. It is normal for your deep conditioners to arrive at room temperature. Just be sure to place them in the freezer as soon as you receive them! If you have any concerns about the quality or freshness of your products, please reach out to hello@naturallclub.com.

My question isn't answered here

Our full FAQ can be found here. You can also contact our customer service using the chat in the bottom right corner of the screen, at hello@naturallclub.com, or by calling 800-683-8576. We will respond within 24 hours as long as it's within normal business hours (10:00–5:00 EST, M–F).

about naturall

After years of using products that left her hair dry, damaged, and dull, Muhga Eltigani decided to chop off her hair and start over. For six months, she committed to using only natural ingredients on her hair—foods from her fridge and the grocery store with names she recognized, like avocados, olive oil, coconut, baking soda, and even eggs. She found support through an online community of women like her, sharing recipes and ingredients on Youtube.

After six months, Muhga was amazed not just by the inches of hair growth, but how soft, moisturized, and healthy her hair had become. Her community transitioned from giving her advice, to asking her advice. Seeing the need in her community for fresh products, Muhga decided to share her recipes. NaturAll was born.

Since then, Muhga has grown NaturAll from a series of deep conditioner experiments in her Philadelphia kitchen to a rapidly growing team that is taking the beauty industry by storm. Muhga has been honored by Forbes 30 Under 30, Inc. Magazine's 30 Under 30 in business, Business Insider, and Essence. NaturAll sells the only fresh, refrigerated hair products on the market while fostering a community of black women who share hair tips, encouragement, and stories with each other. NaturAll continues Muhga’s mission of self-love, as it manifests in natural hair care as well as body and self-image.