The Cookbook


Why Did You Go Natural? Our 50 Favorite Replies

Last week we asked our Instagram community "Why did you go (or return) natural?" We loved reading the responses so much, we decided to share some of the good news on our blog. Some of the responses are funny, some are inspiring, some are surprising, and others are just plain relatable! It’s a good reminder that no two journeys are the same, and there’s no ‘right way’ to go natural. 

makes me feel confident to accept myself
wanted to see my natural texture
wish i went natural sooner
I didn't want to trust a new stylist
sick of the chemical damage
going back to my roots
burning sensation was too much to bear!
admired other's natural hair
my hairdresser was moving away
my friend went natural first
saw someone washing her dishes with a relaxer
always have been natural
I'm still on the journey
wanted thicker, fuller hair
it was causing health problems
went natural by accident
for my daughter
my hair fell out
stress and perms were damaging my hair
natural hair journey
fell in love with natural hairtired of sitting under the dryer
didn't want to be left out
cut off the damaged hair
wanted to know what my texture was
exercise ruined my press
wanted to let my hair flourish
it was too expensive to get treatmentsstarted school
I was having migraines
If you don't want it in my hair, why are you putting it in yours?
didn't want to expose baby to chemicals
never not been natural
straightened hair to fit in with peers
had first perm at a young age
going natural made my hair stronger and healthier
felt like I didn't know myself anymore
reasons to go natural
finally went natural when I got cancer
I needed to make a change
I wanted to be part of something bigger than me
I didn't feel connected with my hair
I wanted to teach my daughter to love herself
hair wasn't growing anymore
Moved to a new city
why not have natural hair of my own?
going natural was liberating for merelaxer scalp burn
money and self love
my daughter lights up when she sees my hair
wanted to take better care of myself
I wanted a change

    Muhga Eltigani

    Muhga Eltigani

    After years of using products that left her hair dry, damaged, and dull, Muhga Eltigani decided to chop off her hair and start over. For 6 months, she committed to using only natural ingredients on her hair- foods from her fridge and the grocery store with names she recognized, like avocados, olive oil, coconut, baking soda, and even eggs. She found support through an online community of women like her, sharing recipes and ingredients on Youtube.

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