We're different

There are some effective products for kinky and curly hair out there; products that actually do work... but they contain toxins that degrade your hair and even poison your body over time. In fact, 1 in 12 beauty products for black women have been rated highly hazardous, and fewer than 25% of beauty products for black women have been rated "low risk." 

As an alternative, many Naturals make their own products from fresh ingredients. These products are safe, and they might even work well, but it's hard to achieve the results of commercial hair products in your kitchen, especially for cleansing and styling products. The result is that most of us with curly or kinky hair have to compromise either results, or our safety, when we select hair products.

We started NaturAll Club because we believe you can (and should) have both. Our products are safe, non-toxic, natural, and effective. From fresh fruit pulp to patented natural preservatives, we are proud to give you the most innovative hair products on the market.

Have you ever looked at a hair product label and not recognized a single ingredient in it? We think you deserve to know EXACTLY what's going on your body. With NaturAll Club's products, we're excited for you to know about the innovative ingredients we use. This is why our ingredients are front and center, never hidden, and why we go the extra mile to educate our customers about what goes into their products.


The FRESH line

These are the natural remedies you can make at home- but we do it for you, to a quality, consistency, and reliability that brings your recipes and regimen to the next level. These products are made fresh, only using ingredients you can pronounce.

This line includes: our Fresh Avocado Deep Conditioners, our Jamaican Black Castor Oil Growth Serum, and our Shea Butter Leave-in Serum.

This line is nutrient rich. As opposed to other products that use 98% water or more, the Fresh Avocado Deep Conditioners contain more than 50% fresh avocado, and our serums contain 100% natural oils and butters (no water added.) The result: products that are ultra-concentrated with the vitamins, nutrients, and power of natural fruits and oils. Some examples:

  • Vitamin B is essential for hair growth and found in fresh avocados.
  • Vitamin E repairs damage on the scalp, reduces inflammation, and encourages growth. It is found in fresh avocados, extra-virgin olive oil, and vitamin E oil.
  • Antioxidants support hair strength and prevent breakage, and are found in Jamaican black castor oil, extra-virgin olive oil, vitamin E oil, and avocado oil.
  • Learn more about our powerful ingredients here.

We replaced toxic ingredients with natural fruits and oils. Below, you can see some of the substitutions we make from other product formulas on the market, to give you superior results and to keep your hair and body safe.

To detangle hair

detangling alternatives

To condition and soften hair

mineral oil and glycol vs shea butter emollient

 To repair hair

retinol vs avocado and vitamin e

To add fragrance

fragrance phthalates vs essential oils

To preserve shelf life

preservative alternatives


These are the hair products of the future. Some products can't be easily made from ingredients in your pantry- products like shampoo, leave-ins, or styling products. So we went above and beyond other the brands to take the most effective, highest performing products, and make them safe and even more effective.

The Avocado Line: Our Cleansing Avocado Shampoo, Hydrating Avocado Conditioner, Nourishing Avocado Leave-in Conditioner, and Avocado Curl Custard.

The Flaxseed and Yogurt Line: Our Flaxseed Gels, Flaxseed Curl Custard, and Flaxseed Edge Controls.

We replaced toxic and dangerous ingredients with safe, naturally-derived ingredients. We needed a cleansing agent to give you a shampoo; we needed preservatives to give you leave-in products that wouldn't go bad in your hair. Below, you can see the substitutions we made from typical product formulations on the market, to provide a naturally-derived and safe alternative.

To detangle hair

detangling alternative

To cleanse hair

cleanser sulfate substitute

To add fragrance

fragrance alternative

To preserve shelf life

preservative alternative

To dissolve ingredients and emulsify product

emulsifier alternative

We wanted safe, non toxic products that would actually work, so we made them. This line brings product performance to the next level, so you'll never have to sacrifice your health for product performance, or your results for your safety.

A revolutionary yet simple idea...

At NaturAll Club, we believe in integrity above all things. We'll never compromise ingredients, safety, OR performance. This is our commitment and promise to you. Although this is revolutionary in the world of hair care, to us, this is a very simple idea.

When you join the Club, you make a commitment to celebrate the natural beauty of your hair, with products that WORK without damaging your hair or body.

Welcome to the future of hair care.