Our Natural Ingredients


Deep Conditioner Ingredients

(Note: all three formulas of our deep conditioners contain the same essential products, with variations in proportion. The first three ingredients listed here are the first three ingredients in every formula. For a full list of ingredients in each formula, ordered by proportion, see the product page.)

Fresh Avocados are rich in potassium, Vitamin E, protein, Vitamin A, Vitamin K, fiber, folate, Vitamin B6, Vitamin C, copper and protein. The natural oils and nutrients of avocados moisturize your hair, promote hair growth, prevent hair loss, and repair damage on your scalp. Learn more about the benefits of avocados here!

Water seems like a no brainer, but we include it in our ingredient list because water is not to be overlooked! One of the most important concepts to grasp in natural haircare is that water is moisture. Without it, your hair has no hope of staying moisturized. This is why we include it as a non-negotiable ingredient in our deep conditioners, and recommend that you check the label on any hair product claiming to moisturize your hair- if water isn’t listed as the first or second ingredient, it’s lying to you!

Shea Butter is a natural conditioner for hair as it absorbs easily into the scalp and it does not clog the pores. It provides moisture from the roots to the ends of your hair making it great to use as a deep conditioner or a leave in conditioner. (We chose both!) Learn more about Shea butter here!

Vitamin E is a powerful, fat-soluble antioxidant that that helps repair and build tissue. When you apply vitamin E to your scalp, it helps reduce inflammation and repair damage to the follicles, and encourages growth in healthy follicles. It also deeply conditions the hair from root to shaft to make it healthier and shinier, and even prevents premature graying. Learn more about Vitamin E here!

Glycerin (Dry solution only) is a clear, odorless liquid produced from plant oils that has strong humectant properties. Because glycerin attracts moisture, it is well known for its ability to smooth and soften hair. It pulls moisture into the hair cuticles and locks it in, preventing hair from becoming frizzy, dry or breaking off.

Tea Tree Oil naturally soothes itchy scalps. It can help prevents many hair problems like dandruff, cradle cap, baldness, psoriasis, head lice, etc.

Coconut Oil has a high moisture retaining capacity. Thus it keeps hair moist and soft, preventing hair breakage. The various fatty acids present in coconut oil serve as very good anti-dandruff agents. Learn more about coconut oil here!

Extra Virgin Oil (Dry and Damaged solutions only) is also rich in high levels of monounsaturated fatty acids and Vitamin E, an antioxidant important for hair growth. Olive oil is one of the top emollients that can penetrate the hair, and its lightweight nature makes it great for moisturizing. It also contains anti-inflammatory properties that promote scalp health and prevent dandruff.

Lavender Essential Oil soothes and nourishes the scalp, providing relief from inflammatory scalp conditions. It helps balance natural scalp oils, which makes it valuable for all hair types. With its anti-inflammatory, antiseptic, and analgesic properties, lavender oil is a good treatment for dry, flaky scalp.

Avocado Oil (Damaged solution only) is very high in monounsaturated fatty acids, which nourish, moisturize, and and strengthen hair strands, protecting them from further damage. It also contains phytosterols and antioxidants, which further prevent damage as well as encourage hair growth.

Honey (Dull and Damaged solutions only) is a humectant, drawing water molecules to itself. This is what makes it such a great moisturizer for hair! It is also an emollient, smoothing and softening hair, making it shinier. Honey also has antibacterial properties, keeping your scalp clean and gently removing impurities.

Guar Gum is a fiber from the seed of the guar plant. It helps bind the incredible natural ingredients together.

Citric Acid is derived from sugarcane. Citric acid as opposed to any other acid will prevent bacterial growth.

Growth Serum Ingredients

Jamaican Black Castor Oil (JBCO) is derived from the castor plant and contains small amounts of ash from the roasting process the castor seeds go through in production (this roasting process distinguishes Jamaican black castor oil from standard pure castor oil). JBCO contains ricinoleic acid, which increases blood circulation to the scalp, promotes hair growth, attacks inflammation and scalp infections. JBCO also contains antioxidants that support the keratin in your hair, making it stronger, smoother, more structured, and less frizzy. Learn more about JBCO here!

Vitamin E Oil is a powerful, fat-soluble antioxidant that that helps repair and build tissue. When you apply vitamin E to your scalp, it helps reduce inflammation and repair damage to the follicles, and encourages growth in healthy follicles. It also deeply conditions the hair from root to shaft to make it healthier and shinier, and even prevents premature graying. We love it so much we include it in our deep conditioners AND growth serum! Learn more about Vitamin E here!

Jojoba Oil is actually more of a plant wax than an oil. Jojoba oil has extremely similar properties to sebum, the natural oil produced by your scalp. This means your scalp and hair follicles are able to drink up jojoba oil just like they would sebum itself, replenishing oil on your scalp and moisturizing your hair without leaving an oily residue or clogging your pores. Jojoba oil is also an emollient, soothing the skin, unclogging pores, and preventing skin irritations and dandruff. Learn more about jojoba oil here!

Essential Oils (Lavender, Lemon, or Orange) neutralize the strong smell of Jamaican black castor oil in the Growth Serum without using a hazardous or toxic chemical fragrance, like so many other hair products do. Essential oils also add sheen and shine to your hair, and have calming side effects!

Shea Butter Serum Ingredients

(We currently only offer our Shea Butter serum as part of the Deep Conditioner Solution box. We are hoping to make it available for individual purchase soon!)

Shea Butter is a natural conditioner for hair as it absorbs easily into the scalp and it does not clog the pores. It provides moisture from the roots to the ends of your hair making it great to use as a deep conditioner or a leave in conditioner. (We chose both!) Learn more about Shea butter here!

Jojoba Oil is actually more of a plant wax than an oil. Jojoba oil has extremely similar properties to sebum, the natural oil produced by your scalp. This means your scalp and hair follicles are able to drink up jojoba oil just like they would sebum itself, replenishing oil on your scalp and moisturizing your hair without leaving an oily residue or clogging your pores. Jojoba oil is also an emollient, soothing the skin, unclogging pores, and preventing skin irritations and dandruff. Learn more about jojoba oil here!

Vitamin E Oil is a powerful, fat-soluble antioxidant that that helps repair and build tissue. When you apply vitamin E to your scalp, it helps reduce inflammation and repair damage to the follicles, and encourages growth in healthy follicles. It also deeply conditions the hair from root to shaft to make it healthier and shinier, and even prevents premature graying. Learn more about Vitamin E here!