The Cookbook


Juneteenth Celebration: Free Your Curls

As a Black woman-owned business, cherishing and uplifting our community comes foremost in everything we do at NaturAll. This Juneteenth, we’re excited to celebrate the historic Juneteenth holiday with you all! In these trying times, we revel in the revolution of black joy, and encourage everyone to participate on June 19th! Our corporate office has deemed the day a paid holiday to give our diverse staff time to enjoy it.

Juneteenth is known as the oldest celebration of the ending of chattel slavery in the United States. On January 1, 1863 President Lincoln’s Emancipation Proclamation became official and freed those who had been enslaved. While it was a monumental change for the South, the news didn’t spread as quickly as one would hope.

Unfortunately, due to the small number of Union soldiers on the ground in the southern most portions of the US, it took over 2 and a half years for the new legislation to be enforced. It wasn’t until June 19th, 1865 that Union soldiers arrived in Galveston, Texas to share the news that the war had ended and that people who were enslaved were now free. This is why “Freedom Day”, “Emancipation Day”, and the colloquial “Juneteenth” have been considered worthy of great celebration as the previously enslaved were able to set off on their own journeys with their new freedom!

Although Juneteenth is a day of celebration of freedom, it is also a day to remember how far we have to go, and the freedoms and securities that are still denied so many of us. We still see oppression in so many elements and corners of daily life- even down to our hair! Did you know that 1 in 12 hair products marketed to Black women contains toxic ingredients? And Black hair textures and hairstyles are still overlooked or marginalized in popular culture.

juneteenth celebration

So this Juneteenth, we encourage everyone to remember their history this Juneteenth, and revel in the freedoms we do have-be it our music, food, or even our hair! And to claim the freedom that we have yet to fully attain. NaturAll's all natural and non-toxic hair products are perfect for achieving a variety of natural hairstyles without damaging your beautiful curls and coils. A wash and go is perfect for the summer weather, and a great way to embrace your curls.

Free your hair, style how you want, and always remember to be deliciously you! NaturAll invites you to join in on the celebration, and make time to remember the past as we work toward a better future.

Muhga Eltigani

Muhga Eltigani

At NaturAll, we create and elevate clean haircare and beauty standards, providing freshly-made products that are better for you and your hair. Sourced from small farmers in Jamaica and Ghana. We source ingredients directly from small farmers in Jamaica and Ghana, so we always know how our ingredients are sourced and exactly who is being supported by our business. We are proud to support Black farmers and small businesses around the world. We believe that what goes on your body is as important as what goes in it. Too many hair products are made with synthetic ingredients that are irritating, damaging, or even hazardous, and the problem is worse in hair products marketed to Black women.

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