What Makes NaturAll Club Different?


At NaturAll Club we distinguish ourselves from the rest of the natural haircare market in four ways: ingredients, moisture, nutrients, and our process. Intrigued? Read on...

1. Ingredients

1 in 12 beauty products for black women have been rated highly hazardous. There's a huge market out there for black skin and hair products, but according to a recent study, these products are highly likely to be dangerous. Even products made specifically for natural hair.

As an alternative, many naturals make their own products from fresh ingredients. These products are safe, and they might even work well, but it's hard to achieve the results of commercial hair products in your kitchen, especially for cleansing and styling products. The result is that most of us with curly or kinky hair have to compromise either results, or our safety, when we select hair products.

We started NaturAll Club because we believe you can (and should) have both. Our products are safe, non-toxic, natural, and effective. We are proud to give you the most innovative hair products on the market.

Let's explore some common ingredients in natural hair products. You might already know that sulfates, silicones, or parabens can damage your hair or skin. But what other toxins are commonly found in 'natural hair products'... and what's in NaturAll Club's products?

Hair products on the market commonly contain...

common natural hair product ingredients

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NaturAll Club's products contain...

NaturAll Club natural ingredients

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2. Moisture

Most natural or curly/kinky hair products on the market are oil-based (the first ingredient after water.) While oils help seal moisture into hair and prevent it from drying out, oil itself sits on the hair cuticle without penetrating the hair shaft, and cannot provide moisture.

By comparison, NaturAll Club Deep Conditioners are fruit-based. Fruits (such as avocado, the primary ingredient in our Deep Conditioners) have the ability to penetrate deep into the hair shaft, giving your hair the ultimate moisture, along with all the other nutrients and vitamins naturally contained in such fruits.

Moisturization Level Inside the Hair Shaft

the science behind fruit-based hair products

3. Nutrients

Did you know that your average conditioners contain 98% water? Water is an incredibly important ingredient in hair products because, like fruits, water can deeply penetrate the hair shaft and provide moisture (water is the second ingredient in our Deep Conditioners, after fresh avocado.)

However, water does not have the rich nutritional content of fruit. It provides moisture, but not much else. By contrast, our Deep Conditioners are made with 50% avocados and 30% oils and mixes. This means it would take you 20 bottles of conditioner to match the effect of ONE of our Deep Conditioners. And instead of just moisture, our avocado-based Deep Conditioners contain all these additional benefits:

  • Vitamin B, essential for hair growth.
  • Vitamin E, which repairs damage on the scalp which can slow or stop hair growth.
  • Vitamin D, which can help prevent hair loss.
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4. Process and Values

At NaturAll Club we distinguish ourselves from other beauty companies by the quality and results of our hair products, but also by our manufacturing process and methods. We are proud to say that our products are handmade in small batches, and produced in the U.S. We never test on animals, and we only use ingredients that are certified safe and nontoxic.

Why do we bother? We believe in the impact of the things we do and the products we sell. This includes the results they have on your hair, health effects on your body, and impact on the environment around us. We strive to create products that are as ethical and sustainable as possible.

Our manufacturing process prioritizes freshness and quality above all else. Once you place an order, your products are freshly made and shipped. While this means our shipment process is slower than what you may be used to (it can take up to 7 days for your order to ship,) we take pride in the freshness and quality of our products.

NaturAll Club is also a:

  • Black-owned business
  • Woman-owned business
  • Small business
  • Learn more about NaturAll Club's story here.
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