What Makes NaturAll Club Different?

1. Natural Ingredients

1 in 12 beauty products for black women have been rated highly hazardous. There's a huge market out there for black skin and hair products, but according to a recent study, these products are highly likely to be dangerous. Even products made specifically for natural hair.

At NaturAll Club we think your products should be as natural as your hair. We only make products with ingredients that we can pronounce, and we don't add any preservatives or artificial ingredients (even "harmless" ones.) Our products are so fresh and natural, they are the only perishable products on the market! We recommend keeping our Deep Conditioners frozen so they won't go bad before you need to use them.

Let's explore some common ingredients in natural hair products. You might already know that sulfates, silicones, or parabens can damage your hair or skin. But what other toxins are commonly found in 'natural hair products'... and what's in NaturAll Club's products?

Hair products on the market commonly contain...

common natural hair product ingredients

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NaturAll Club's products contain...

NaturAll Club natural ingredients

See Full List

2. Moisture

Virtually all natural or curly/kinky hair products on the market are oil-based (the first ingredient after water.) While oils help seal moisture into hair and prevent it from drying out, oil itself sits on the hair cuticle without penetrating the hair shaft, and cannot provide moisture.

By comparison, our products are fruit-based.* Fruits (such as avocado, the primary ingredient in our Deep Conditioners) have the ability to penetrate deep into the hair shaft, giving your hair the ultimate moisture, along with all the other nutrients and vitamins naturally contained in such fruits.

Moisturization Level Inside the Hair Shaft

the science behind fruit-based hair products

*While our Deep Conditioners are fruit-based, our Jamaican Black Castor Oil Growth Serum is oil based and should be used to seal and retain moisture, not to provide moisture on its own.

3. Nutrients

Did you know that your average shampoos and conditioners contain 98% water? Water is an incredibly important ingredient in hair products because, like fruits, water can deeply penetrate the hair shaft and provide moisture (water is the second ingredient in our Deep Conditioners, after fresh avocado.)

However, water does not have the rich nutritional content of fruit. It provides moisture, but not much else. So hair products that cost a lot of money are mostly charging you for water, which doesn't seem right.

By contrast, our Deep Conditioners are made with 50% avocados and 30% oils and mixes. This means it would take you 20 bottles of conditioner to match the effect of ONE of our Deep Conditioners. And instead of just moisture, our avocado-based Deep Conditioners contain all these additional benefits:

  • Vitamin B, essential for hair growth
  • Vitamin E, which repairs damage on the scalp which can slow or stop hair growth
  • Avocados can help prevent hair loss
  • When mixed with the right oils, avocados act as a moisturizer for Dry, Dull, or Damaged hair

4. Process and Values

At NaturAll Club we distinguish ourselves from other beauty companies by the quality and results of our hair products, but also by our manufacturing process and methods. We are proud to say that our products are:

  • Vegan*
  • Cruelty-free
  • Gluten-free
  • Organic or natural ingredients
  • Handmade in small batches
  • Made in the U.S.

Why do we bother? We believe in the impact of the things we do and the products we sell. That includes the results they have on your hair, their health effects on your body, and our impact on the environment and world around us. We strive to create products that are as ethical and sustainable as possible.

Our manufacturing process prioritizes freshness and quality above all else. Once you place an order, your products are freshly made and shipped. While this means our shipment process is slower than what you may be used to (it usually takes one week to ship your products, and up to 20 days depending on our manufacturing capacity), we take pride in the freshness and quality of the products we deliver.

NaturAll Club is also a

  • Black-owned business
  • Woman-owned business
  • Small business
  • Learn more about NaturAll Club's story here.

*The Dull and Damaged Solutions of our Avocado Deep Conditioner contain honey, which may be considered an animal by-product. All other products are fully plant-based.